5 Alternatives Compared · Updated 2026-06-01
Frase is an SEO content tool combining AI writing with SERP research — it analyses top-ranking content for a keyword, generates an optimised content brief, and then helps you write the article with an AI assistant that has access to that research — but it's not the only option. We tested the top alternatives across pricing, features, and use cases so you can find the best fit without the guesswork.
Surfer SEO is a content optimisation tool that analyses top-ranking pages for any keyword and grades your content in real time from 0-100. Its Content Editor shows exactly what terms to use, how many…
Clearscope is an SEO content optimisation platform that analyses top-ranking pages for a keyword and generates a content brief showing which terms, headers, and topics to include — with a real-time…
Jasper AI is an enterprise AI writing platform for marketing teams, generating on-brand blog posts, ad copy, and social content using a company's specific brand voice and tone guidelines. Brand voice…
Writesonic is an AI writing platform with a focus on SEO-optimised long-form content. Its Article Writer 5.0 produces SEO-ready articles with real-time Google data, citations, and images. Botsonic…
Semrush is the all-in-one digital marketing platform covering SEO, PPC, content marketing, social media, and competitive research. Its advertising research, keyword gap analysis, and Content Marketing…
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| Tool | Best For | Pricing | Free Plan | Rating |
|---|---|---|---|---|
| Surfer SEO | a content optimisation tool that analyses top-ranking pages | $79–$219/mo | — | ★ 4.6 |
| Clearscope | an SEO content optimisation platform that analyses top-ranki | $199/mo | — | ★ 4.6 |
| Jasper AI | an enterprise AI writing platform for marketing teams, gener | $39–$99/mo | — | ★ 4.6 |
| Writesonic | an AI writing platform with a focus on SEO-optimised long-fo | Free / $16–$99/mo | ✓ | ★ 4.3 |
| Semrush | the all-in-one digital marketing platform covering SEO, PPC, | $139–$499/mo | — | ★ 4.6 |
Frase is a capable ai seo tools option, but it isn't the right fit for every team. These are the limitations users most often cite when they start evaluating a replacement:
Frase is best suited to content writers and SEO agencies producing long-form content who want keyword research, brief creation, and AI writing all in one workflow — without switching between multiple tools. Frase combines what Surfer SEO and an AI writer do separately into one tool — for teams that want a unified workflow, it removes significant context switching. The quality of AI-assisted writing is solid, and the SERP analysis is comprehensive. At $44.99/mo for the basic plan it's competitive for the combined capability. The alternatives above are the strongest replacements we've tested — pick the one whose strengths line up with the gaps that pushed you to look.
The best alternative depends on your specific needs. Here are the key factors to consider: