What is Frase?
Frase is an SEO content tool combining AI writing with SERP research — it analyses top-ranking content for a keyword, generates an optimised content brief, and then helps you write the article with an AI assistant that has access to that research. The full workflow from keyword to published article is handled in one tool.
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Key Features
Here's what makes Frase stand out:
- SERP research — Analyses the top 20 search results for any keyword and extracts what they cover, how long they are, and what questions they answer.
- AI content briefs — One
- AI writer — Trained on SEO content to naturally incorporate target terms while maintaining readable, human
- Content scoring — Real
- Topic clusters — Discover related keywords and build content clusters to build topical authority.
Pros & Cons
✅ Pros
- Cheapest full-stack SEO writing tool ($15/mo)
- Research + writing + optimisation in one app
- AI writer tuned for SEO content
- Generates results in seconds — serp research runs noticeably faster than manual alternatives
❌ Cons
- AI writing quality below dedicated tools like Jasper
- Less accurate than Clearscope on competitive terms
- No free plan — you'll need to commit to Free trial / $15/mo before evaluating whether it fits your workflow
- Keyword data isn't as deep as Semrush or Ahrefs
Our Rating
Who Should Use Frase?
Best for: Content writers and SEO agencies producing long-form content who want keyword research, brief creation, and AI writing all in one workflow — without switching between multiple tools.
- Generating SEO content briefs from SERP analysis in one click
- Using AI to write content sections guided by top-ranking competitor analysis
- Optimising existing articles by comparing against SERP competitors
- Building content strategies with keyword clustering and topic research
- Tracking content performance and updating underperforming articles
Frase Pricing
| Plan | Price | What's included |
|---|---|---|
| Solo | $14.99/mo | 1 user, 4 articles/mo, all core features |
| Basic | $44.99/mo | 1 user, 30 articles/mo, unlimited content briefs |
| Team | $114.99/mo | 3 users, unlimited articles, team features, API |
Best Frase Alternatives
Depending on your use case, these alternatives may serve you better:
Final Verdict
Frase combines what Surfer SEO and an AI writer do separately into one tool — for teams that want a unified workflow, it removes significant context switching. The quality of AI-assisted writing is solid, and the SERP analysis is comprehensive. At $44.99/mo for the basic plan it's competitive for the combined capability.