What is Frase?

Frase is the most affordable full-stack AI SEO writing tool, combining content research, brief generation, AI writing, and content optimisation in a single platform starting at $15 per month — a fraction of the cost of Clearscope or MarketMuse. A freelance writer or small marketing team can enter a target keyword, get a full content brief within seconds (competitor analysis, NLP terms, suggested headings, questions to answer), write the article using Frase's AI writing assistant, and score it against the competition — all without leaving the app. Frase's AI writer is tuned specifically for SEO content, making it better at naturally incorporating target terms than general-purpose tools like ChatGPT. Used by over 30,000 content teams globally, it's become the default choice for solo bloggers and small agencies who want Clearscope-level analysis at a price that makes sense.

🚀 Sponsored Placement Available

Promote your AI tool to thousands of qualified buyers. View media kit →

Key Features

Here's what makes Frase stand out:

SERP research — Analyses the top 20 search results for any keyword and extracts what they cover, how long they are, and what questions they answer.
AI content briefs — One
AI writer — Trained on SEO content to naturally incorporate target terms while maintaining readable, human
Content scoring — Real
Topic clusters — Discover related keywords and build content clusters to build topical authority.

Pros & Cons

✅ Pros

Cheapest full-stack SEO writing tool ($15/mo)
Research + writing + optimisation in one app
AI writer tuned for SEO content
Generates results in seconds — serp research runs noticeably faster than manual alternatives

❌ Cons

AI writing quality below dedicated tools like Jasper
Less accurate than Clearscope on competitive terms
No free plan — you'll need to commit to Free trial / $15/mo before evaluating whether it fits your workflow
Keyword data isn't as deep as Semrush or Ahrefs