| Feature | Make | Zapier |
|---|---|---|
| Free Plan | ✓ Yes | ✓ Yes |
| Pricing | Free / $9–$29/mo | Free / $19.99–$69/mo |
| Rating | ★★★★★ 4.6 | ★★★★★ 4.7 |
| Key Feature 1 | Visual workflow builder | App Connectors |
| Key Feature 2 | 1,500+ app connectors | AI-Powered Zap Builder |
| Key Feature 3 | Error handling | Multi-Step Zaps |
Reach buyers comparing Make and Zapier. High-intent traffic, direct conversions.
Make and Zapier are rated almost identically by users (4.6 vs 4.7), so the right pick comes down to feature fit rather than overall quality. Both Make and Zapier offer free plans, so you can test both before committing. Make tends to be favoured by programmers, while Zapier is more popular with small-business.
Make versus Zapier is one of the more common decisions buyers face — both sit in the productivity tools space, but they solve the problem from different angles. Make is best known for visual workflow builder, whereas Zapier stands out for app connectors. On aggregate user ratings Zapier holds a slight edge (4.6/5 vs 4.7/5), though that gap rarely decides the match on its own.
Where Make pulls clearly ahead is building complex multi-branch automation with conditional logic. A frequent plus in reviews: More powerful than Zapier — especially for visual workflow builder workflows where Make consistently outperforms manual approaches. Zapier, by contrast, is the stronger choice for automatically adding form submissions to a CRM and sending a follow-up email. In its favour: Largest App Library — Offers an extensive collection of app connectors, making it a versatile tool for automating various workflows. Trying to force either tool outside its lane is where teams usually get frustrated.
Make is the right automation tool for anyone who has hit Zapier's complexity ceiling. Zapier is the right first automation tool for non-technical users — ease of setup, 7,000+ apps, and reliability are unmatched. If you only have budget or appetite for one, match the tool to your heaviest workflow rather than the spec sheet.
Choose Make if you are focused on technical users, developers, and operations teams who need complex automation with branching logic, data transformation, and multi-step processes — and who find Zapier too simple, or if a big part of your week goes to transforming and mapping data between apps with custom formulas. Its free tier also lets you validate the fit before paying.
Choose Zapier if your priority is non-technical users, small businesses, and individual professionals who want to automate repetitive tasks between apps without writing code or hiring a developer, especially for posting new blog content to social media channels automatically. A free plan is available, so you can trial the workflow at zero cost first.
In day-to-day use, Make feels strongest at building complex multi-branch automation with conditional logic, while Zapier is more at home with automatically adding form submissions to a CRM and sending a follow-up email.
Learning curve is worth weighing. Make has a known trade-off — Steeper learning curve — worth evaluating before committing if this is central to your use case. On Zapier's side: Pricing Can Be Steep for Large-Scale Automations — The cost of using Zapier can add up quickly for complex, high-volume automations. Budget a week or two to get fluent in either before judging the output.
Both tools offer a free plan, so you can trial each side by side before spending anything. Paid plans start at $9/mo for Make (Core) and $19.99/mo for Zapier (Professional), making Make the cheaper entry point at $9/mo versus $19.99/mo. The extra spend on Zapier only pays off if you need what its higher tier unlocks. Watch for usage caps and per-seat costs at the tier you'll really land on, not the headline price.
🚀 Ready to decide? Try both free and see which fits your workflow.
Make (formerly Integromat) is a visual automation platform connecting 1,800+ apps through a drag-and-drop scenario builder. Unlike Zapier's … Read the full Make review →
Zapier is the most widely used no-code automation platform, connecting 7,000+ apps through simple 'if this, then that' Zaps. Its strength is… Read the full Zapier review →
• More powerful than Zapier — especially for visual workflow builder workflows where Make consistently outperforms manual approaches
• Practical free tier that lets you validate the tool before committing to paid plans
• Highly customizable and flexible, allowing users to create complex automations tailored to their specific needs
• Cost-effective for high-volume automations, with a pricing model based on operations rather than tasks
• Steeper learning curve — worth evaluating before committing if this is central to your use case
• UI can be complex — worth evaluating before committing if this is central to your use case
• Largest App Library — Offers an extensive collection of app connectors, making it a versatile tool for automating various workflows.
• Easy to Use — Provides a user-friendly interface for building and managing automations, reducing the learning curve for new users.
• Highly Customizable — Allows for the creation of complex, multi-step automations with conditional logic and data transformation.
• Cost-Effective — Offers a free plan and competitive pricing for paid plans, making it an affordable option for businesses and individuals.
• Pricing Can Be Steep for Large-Scale Automations — The cost of using Zapier can add up quickly for complex, high-volume automations.
• Limited Logic on Free Plan — The free plan has limitations on the complexity of automations that can be built, which may not be sufficient for all users.