What is Make?
Make (formerly Integromat) is a visual automation platform connecting 1,800+ apps through a drag-and-drop scenario builder. Unlike Zapier's linear triggers, Make supports complex branching logic, data transformation, loops, and error handling — the more powerful choice for technical teams building sophisticated automation.
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Key Features
Here's what makes Make stand out:
- Visual workflow builder — Lets you design automation flows by dragging and connecting app modules on a visual canvas.
- 1,500+ app connectors — Integrates with more apps than most competitors, including niche tools and custom webhooks.
- Error handling — Provides granular control over what happens when a step fails, including retries and fallback paths.
- HTTP/API modules — Makes requests to any API even without a native connector, enabling unlimited custom integrations.
- Data transformation tools — Enables users to manipulate and format data as needed for their automations.
Pros & Cons
✅ Pros
- More powerful than Zapier — especially for visual workflow builder workflows where Make consistently outperforms manual approaches
- Practical free tier that lets you validate the tool before committing to paid plans
- Highly customizable and flexible, allowing users to create complex automations tailored to their specific needs
- Cost-effective for high-volume automations, with a pricing model based on operations rather than tasks
❌ Cons
- Steeper learning curve — worth evaluating before committing if this is central to your use case
- UI can be complex — worth evaluating before committing if this is central to your use case
- May require significant setup and configuration time, especially for complex automations
- Limited support for certain niche apps or services, which may require custom webhook integrations
Our Rating
Who Should Use Make?
Best for: Technical users, developers, and operations teams who need complex automation with branching logic, data transformation, and multi-step processes — and who find Zapier too simple.
- Building complex multi-branch automation with conditional logic
- Transforming and mapping data between apps with custom formulas
- Automating CRM updates, invoice processing, and operational workflows
- Connecting internal tools and APIs without native Zapier integrations
- Running scheduled data sync and reporting pipelines between business tools
Make Pricing
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 1,000 operations/mo, 2 active scenarios, all apps |
| Core | $9/mo | 10,000 operations/mo, unlimited scenarios, 1-min interval |
| Pro | $16/mo | 10,000 ops/mo + custom variables, full-text execution search |
| Teams | $29/mo | 10,000 ops/mo, team collaboration, roles, shared scenarios |
Best Make Alternatives
Depending on your use case, these alternatives may serve you better:
Final Verdict
Make is the right automation tool for anyone who has hit Zapier's complexity ceiling. The visual scenario builder and data transformation give it a clear edge for sophisticated workflows. For simple automations, Zapier is faster to set up. Make's Core plan at $9/mo is exceptional value compared to Zapier's equivalent tier.