| Feature | Make | Relevance AI |
|---|---|---|
| Free Plan | ✓ Yes | ✓ Yes |
| Pricing | Free / $9–$29/mo | Free / $19/mo |
| Rating | ★★★★★ 4.6 | ★★★★☆ 4.4 |
| Key Feature 1 | Visual workflow builder | No-code agent builder |
| Key Feature 2 | 1,500+ app connectors | Agent templates |
| Key Feature 3 | Error handling | Tool connections |
Reach buyers comparing Make and Relevance AI. High-intent traffic, direct conversions.
Make and Relevance AI are rated almost identically by users (4.6 vs 4.4), so the right pick comes down to feature fit rather than overall quality. Both Make and Relevance AI offer free plans, so you can test both before committing. Make tends to be favoured by agencies and programmers, while Relevance AI is more popular with marketers and enterprises.
Make and Relevance AI are frequently weighed against each other — Make is built around productivity tools while Relevance AI leans toward agents. Make is best known for visual workflow builder, whereas Relevance AI stands out for no-code agent builder. On aggregate user ratings Make holds a slight edge (4.6/5 vs 4.4/5), though that gap rarely decides the match on its own.
Where Make pulls clearly ahead is building complex multi-branch automation with conditional logic. A frequent plus in reviews: More powerful than Zapier — especially for visual workflow builder workflows where Make consistently outperforms manual approaches. Relevance AI, by contrast, is the stronger choice for building a custom AI agent that researches leads before sales calls. In its favour: No code required at all. Trying to force either tool outside its lane is where teams usually get frustrated.
Make is the right automation tool for anyone who has hit Zapier's complexity ceiling. Relevance AI is the strongest no-code AI agent builder for business teams — the tool builder approach lets non-technical users create genuinely complex AI automations. Bottom line: the "better" tool here is the one that fits the work you do most.
Choose Make if you are focused on technical users, developers, and operations teams who need complex automation with branching logic, data transformation, and multi-step processes — and who find Zapier too simple, or if a big part of your week goes to transforming and mapping data between apps with custom formulas. Its free tier also lets you validate the fit before paying.
Choose Relevance AI if your priority is operations teams, RevOps, and business professionals who want to build custom AI tools and agents without engineering — connecting AI to their specific data and workflows with more power than Zapier, especially for creating automated AI workflows that process emails and update CRMs. A free plan is available, so you can trial the workflow at zero cost first.
Real-world output tracks the ratings closely: Make at 4.6/5 and Relevance AI at 4.4/5, with the difference showing up most in building complex multi-branch automation with conditional logic.
Learning curve is worth weighing. Make has a known trade-off — Steeper learning curve — worth evaluating before committing if this is central to your use case. On Relevance AI's side: Less flexible than code-based frameworks — worth evaluating before committing if this is central to your use case. Budget a week or two to get fluent in either before judging the output.
Both tools offer a free plan, so you can trial each side by side before spending anything. Paid plans start at $9/mo for Make (Core) and $199/mo for Relevance AI (Team), making Make the cheaper entry point at $9/mo versus $199/mo. The extra spend on Relevance AI only pays off if you need what its higher tier unlocks. Watch for usage caps and per-seat costs at the tier you'll really land on, not the headline price.
🚀 Ready to decide? Try both free and see which fits your workflow.
Make (formerly Integromat) is a visual automation platform connecting 1,800+ apps through a drag-and-drop scenario builder. Unlike Zapier's … Read the full Make review →
Relevance AI is a no-code AI agent and tool builder — letting non-technical teams create custom AI workflows, agents, and automations that c… Read the full Relevance AI review →
• More powerful than Zapier — especially for visual workflow builder workflows where Make consistently outperforms manual approaches
• Practical free tier that lets you validate the tool before committing to paid plans
• Highly customizable and flexible, allowing users to create complex automations tailored to their specific needs
• Cost-effective for high-volume automations, with a pricing model based on operations rather than tasks
• Steeper learning curve — worth evaluating before committing if this is central to your use case
• UI can be complex — worth evaluating before committing if this is central to your use case
• No code required at all
• Best agent templates for sales and marketing
• Generates results in seconds — no-code agent builder runs noticeably faster than manual alternatives
• Strong CRM integrations — especially for no-code agent builder workflows where Relevance AI consistently outperforms manual approaches
• Less flexible than code-based frameworks — worth evaluating before committing if this is central to your use case
• Complex conditional logic is limited — worth evaluating before committing if this is central to your use case